In 2009, a staggering $3 billion was spent on gift cards alone in the UK, and this represents just a small portion of the wider market. As the range of products and innovative gift experiences continues to expand, citizens are also willing to spend more when buying for their friends and family members. Thanks to these advancements in design and the rising level of demand among consumers, there are a number of trends that you should be aware of when shopping in the contemporary consumer market. For example: –
The Rising Popularity of Personalised Gifts
In the quest to create unique gift experiences for their loved ones, consumers have begun to appreciate the value of personalisation techniques. Products and experiences that have been tailored to suit individual tastes are very much in vogue, especially as the cost of customising existing products or services has continued to fall steadily over the last few years. Personalised or engraved jewellery is particularly popular, as it often creates a wow factor that delights the recipient.
M-commerce and Real Time Savings
More than 1.2 billion global consumers now use their mobile devices to access the Internet, while a rising number of purchases are also made through this medium. The most significant benefit of m-commerce is that it provides consumers with access to real time savings, as online brands often advertise live promotions to an engaged and motivated global audience. Even independent retailers are getting in on the act, by offering special promotions to local consumers who are based within a set geographical region.
Shopping Through Online Distribution Sites
When shopping online, you are likely to notice a rising number of distribution websites that sell various products across a wide range of categories. Outlets such as Treat Republic represent a one stop shop for consumers, who can purchase a multitude of goods for upcoming birthdays and special occasions. One of the primary benefits of these sites is that they help customers to save money on bulk shipping, while also minimising the time it takes to browse desirable products.
………………………………
Sponsored Post
